Blog - Paramount Publishing Company
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Website Design, Web Design, Charreria, Charros

The Mexican Cowboys

Posted by | Business Highlights | No Comments

We love what we do and we especially love the variety of businesses that we get to work with. Since we offer such a wide variety of products and services for small businesses, services like; DBA registration & publishing to logo designwebsite design and print products, we get to work within many industries and from each new client we learn something new.

Today I am highlighting one of our favorites to date, I will quickly highlight why we enjoyed working on their project and what new thing we learned from them.

The “What”
Charro Azteca is an on-line business that focuses on carrying a wide variety of products catering to the Mexican national sport of “Charreria” (Traditional Mexican Rodeo). Think spurs, rodeo lasso’s, horse saddles and so on. Think authentic mariachi style sombreros and other related apparel. Made me want to buy a truck or horse. Seriously.

The “Why”
We love CharroAzteca’s style. Paco, the owner, has taken a more modern approach to a very old tradition. From his logo, website design and “boutique” looking business cards to his custom hats and custom t-shirts and jackets, he offers a clean and more modern experience to his customers. CharroAzteca also very quickly capitalized on his Facebook and Instagram social media channels. Within hours of launching the site, CharroAzteca was processing orders from traffic coming in via social media. What’s not to love about quickly monetizing websites?

The “New”
An interesting tidbit we learned while working with CharroAzteca was that “Charreria” is actually Mexico’s official national sport! I personally, and probably naively, just assumed it was “Futbol”, or soccer as we call it in the U.S. Who would have thunk it.

Website Design, Product Photography, Lifestyle Photography, Custom Apparel Printing and Printed Marketing Materials


How can we help you establish or grow your business? Contact me directly by phone, email, facebook or instagram for more information on all of the ways we can help you reach your business goals using the advertising, promotional and marketing tools we offer.